CEO DATELINE - Arlington group rebranding as Master Limited Partnership Association
CEO DATELINE - Arlington group rebranding as Master Limited Partnership Association
- May 22, 2015 |
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Walt Williams
New name to better reflect changing industry
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The National Association of Publicly Traded Partnerships is changing its name to the Master Limited Partnership Association, the Arlington, Va.-based organization announced Wednesday.
The $2M-revenue group has already changed its name once before, having previously been the Coalition of Publicly Traded Partnerships. The new brand reflects the changing nature of the industry the group represents, according to Executive Director Mary Lyman.
"The organization's new name, Master Limited Partnership Association or MLPA, reflects the majority of our membership and how we are most commonly known among companies, investors, and policymakers," she said.
The organization will announce the change at its upcoming annual investor conference in Orlando. A new logo, brand treatment and website will all debut in a formal rollout by the end of the summer. In addition to the new brand, the association will use the tagline "The Voice of America's MLPs" in its marketing and communications. http://bit.ly/1IMZkGp
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